Matt Furie is an American comics artist and illustrator. He is known for creating Pepe the Frog, a character from his Boy's Club series that debuted in 2005. The anthropomorphic character became a popular Internet meme in the late 2000s and early 2010s. After the meme was co-opted by the alt-right in 2015 and designated a hate symbol by the Anti-Defamation League in 2016, Furie campaigned to reclaim the character, pursuing copyright infringement cases against its use in hate-related contexts.