Milena Leticia Roucka is a Canadian professional wrestler, valet, and former model currently signed with WWE and working as Rosa Mendes. Roucka studied business at the University of British Columbia, but left to pursue a modelling career. She won several competitions, including the 2004 Piel Dorada, and also acted in commercials. In mid-2006, Roucka participated in the 2006 edition WWE Diva Search. Despite finishing fourth, she was hired by WWE, and assigned to train in Ohio Valley Wrestling (OVW) using the ring name 'Roucka'. On September 19, 2007, Roucka won theOVW Women's Championship, which she held for five months until February 20, 2008. The following month, Roucka transferred to Florida Championship Wrestling (FCW), WWE's new developmental territory. In November 2008, Roucka began appearing on Raw, where she became associated with Beth Phoenix and Santino Marella.The following October, she was moved to the ECW brand and started an on-screen relationship with Zack Ryder, who she began to manage. The pair returned to the Raw brand in February 2010, and Mendes was drafted to SmackDown in April. In November, Mendes won the Queen of FCW title in FCW, and held it until February 2011. In late 2011 Rosa started to manage the team of Primo & Epico and has been their manager since managing them to a WWE Tag Team Championship reign.