(Astro) Turf Wars (2010)

16/10/2010

Overview

In Summer 2009, something stirred in America. After Barack Obama and a Democratic congress swept to power promising a new era of hope and change, out of nowhere a citizens protest movement emerged that threatened to derail their agenda. Was this uprising the epitome of grassroots democracy? Or was it, as some said, an example of ‘astroturfing’? That is, the creation of fake grassroots (ie. Astroturf: get it?) groups, designed to put corporate messages in the mouths of seemingly independent citizens.